In Fall 2014, The Princess Margaret Cancer Foundation announced four transformational investments in support of Personalized Cancer Medicine. Our "Getting Closer" campaign celebrated this news and a key milestone in our five-year Billion Dollar Challenge.
The awareness building campaign ran in newspaper, magazine, transit shelter and online during October and November 2014.
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here to learn more about how we're getting closer to setting the new gold standard in cancer care: Personalized Cancer Medicine.